Here’s What You Need to Know to Make the Most of Your Instagram Posts
There are over 500 million daily active users on Instagram, making it the third most used social media platform in the world. This means that your Instagram posts could be seen by millions of people on a daily basis. Whether you’re an aspiring influencer or a business owner, making the most of your posts on Instagram and getting them seen by as many people as possible is likely among your top priorities; however, it may often seem like optimizing your posts and getting them out there for everyone to see is easier said than done.
No matter how hard you try, it may feel like you’re not getting the engagement or response to your posts that you expect, even after you’ve tried every trick in the book. Getting a lot of engagement and response and making the most of your posts isn’t always about little tips and tricks, though. Sometimes, it’s as simple as posting the right photo at the right time with the right filter. Here’s everything you need to know to make the most of your Instagram posts:
The Days You Post Matter
If you want to make the most of your Instagram posts, then something you need to consider is the day that you post. If you try to post every day, then you may already have noticed that certain days get a higher amount of engagement than others. If you haven’t noticed a pattern, though, then perhaps you haven’t been posting on the right days. Which days would you guess are best?
If you guessed the weekend, then you’re almost right. According to research, Thursday is the second-best day to post as far as engagement goes. The first happens to be Wednesday, right in the middle of the week. Tuesday, Friday, Saturday, and Sunday are the next best days to post—in that order—but Monday comes in dead last.
The Time of Day You Posts Makes a Difference
Not only does the day that you post factor into the amount of engagement your posts will get, but the time of day that you post will play a part as well. Studies have shown that the best times of day to post on Instagram tend to be between the hours of 8:00 AM and 6:00 PM in general, but 11:00 AM and 3:00 and 4:00 PM seem to get some of the highest amounts of engagement.
The Filter You Use Factors In
Believe it or not, the filter you use on your photos can make a difference in the number of likes you get. While it seems silly that the decision between Gingham and Lark could make a difference in the number of likes you get, there have been surveys to show that the filter you use can have an impact on the post’s engagement. According to surveys, Claredon is the number one most liked filter in general, but Valencia is number one when it comes to photos of nature. Kelvin happens to be number one when it comes to fashion photos, and Skyline is number one when it comes to food.
What about selfies? You might be surprised to know that a normal filter, (or no filter), was significantly better liked than any other filter; however, Slumber came in second.
Your Text Matters
A picture’s worth a thousand words, but it’s no substitute for the text you use. While you don’t have to write a novel or include tons of detail, it’s important that your text sends a clear, concise message. Whether that be a fun adage accompanying a cute photo, or details about an upcoming sale, it’s important to put some thought into the text that you choose to use. That applies to hashtags too.
Even the Type of Image Can Influence Engagement on Your Posts
Just like the day, time of day, and filter you use can affect your Instagram posts, so can the types of photos you choose to share. Some of the photos that perform best on Instagram are user-generated photos, pics that take followers behind the scenes, how-to or DIY photos and videos, and images of influencers, among others. Before posting that photo of your logo, you might want to consider posting a photo of your staff underneath your logo instead.
Instagram is a powerful marketing tool that, when used right, can help boost engagement and support your business, helping you move forward. It’s not always easy to get posts just right, though. But by posting on the right days at the right times of day, carefully considering your text, and using the right photos, you can boost your engagement and help things move in the direction you want them to.
What kinds of your posts have you noticed generally get the most attention?